A lot of things go into making the layout of a great website. You have to mull over the design as well as the navigation, and how you want the website to flow. To make stuff even more complex, the type of profession that you’re in should also affect how your website turns out.
VAs in the professional service industry have some distinctive challenges that an appropriately designed website can certainly help them out with. Below are some of the suggestions about creating a website that VAs in the professional service industry can use:
The homepage of a website should be very clear-cut. It must tell the person who is visiting your page precisely what you offer and how you can help them. Moreover, use simple language that is easy to understand, and chop out any slang that only those in your industry may identify with.
Certainly, you are a professional and you must perform like a professional. But don’t forget to add that personal edge to everything that you write and do online.
There are many people in the professional service industry doing the same things as you propose to do. Hence one way to succeed over any clients from your competition is to tell your tale. Let people know what makes you unique. People like buying things that are different so that they can justify how they’re spending their money. Exploit your website to help them choose you over the competition.
People create websites apparently with the aim of getting business. Include your contact information, if possible, on every page of your website. It should be obvious on the home page, and should also have a link to a separate page that has your contact information. It can be a good idea to incorporate your basic contact details like phone number and email address in a discreet and smaller font at the footer of every page. Keep in mind, your website is of no help if people don’t have a way to get a hold of you.