Archive for the ‘Business Mindset’ Category

Tell Them “Why You” On Your Website

Thursday, May 30th, 2013

A lot of things go into making the layout of a great website. You have to mull over the design as well as the navigation, and how you want the website to flow. To make stuff even more complex, the type of profession that you’re in should also affect how your website turns out.

VAs in the professional service industry have some distinctive challenges that an appropriately designed website can certainly help them out with. Below are some of the suggestions about creating a website that VAs in the professional service industry can use:

Be Direct
The homepage of a website should be very clear-cut. It must tell the person who is visiting your page precisely what you offer and how you can help them. Moreover, use simple language that is easy to understand, and chop out any slang that only those in your industry may identify with.

Be Personal
Certainly, you are a professional and you must perform like a professional. But don’t forget to add that personal edge to everything that you write and do online.

There are many people in the professional service industry doing the same things as you propose to do. Hence one way to succeed over any clients from your competition is to tell your tale. Let people know what makes you unique. People like buying things that are different so that they can justify how they’re spending their money. Exploit your website to help them choose you over the competition.

Be Accessible
People create websites apparently with the aim of getting business. Include your contact information, if possible, on every page of your website. It should be obvious on the home page, and should also have a link to a separate page that has your contact information. It can be a good idea to incorporate your basic contact details like phone number and email address in a discreet and smaller font at the footer of every page. Keep in mind, your website is of no help if people don’t have a way to get a hold of you.

Essential Criteria for Choosing Your Target Market

Thursday, May 23rd, 2013

A VA needs to choose precisely who their target market is before offering their services. Selecting your target market lays a crucial groundwork for your business, as a VA needs to thoroughly identify with the market and the problems they have. The better you understand them, the more compelling you become.

When you get to know who your target market is, you will know two things:

  1. Where to focus your selling and marketing efforts.
  2. Where to focus your research efforts.

Your target market will establish your earnings and accomplishments, and if you pick the wrong fit you will waste a lot of time and money with very little outcome.

Whatever target market you opt for, make sure they meet the following criteria:

  • They have a problem, and want it to be solved.  The impact and cost of the problem should be big enough that your market will act to solve it.
  • They are easy to find. Do they belong to organizations? Are there forums or publications for this target market? Where do they hang out? If it’s not simple to find these ones it may cost a lot of capital to locate them.
  • There is money to spend. It is no use offering a service if your target market has no money.
  • You enjoy working with them. Think about how it feels to work with the variety of people in your target market. Remember, you are also in business to enjoy yourself, so make sure you choose a niche that you enjoy working with.
  • You have a passion for assisting and helping these people. Passion is a vital element for selling your services.
  • You have valuable knowledge and expertise to offer. Your target market wishes to get help from those who are proficient in their field. Think about the particular expertise and skills that you can offer them.

If you are obvious regarding who your target market is, you will be a magnet for just the clientele you’re looking for!

Dealing With ICKY Situations – In Your Virtual Assistant Business

Wednesday, January 23rd, 2013

Have you ever run into an ‘icky’ situation with one of your clients?

Where they were clearly disappointed with something you had done, or ‘words’ were exchanged via email.

If you haven’t … you will! We’re human and we make mistakes!

If you have … you know it’s not a pleasant experience.

No matter how big or small the icky situation may be – how you deal with it will determine your ongoing relationship with that client.

I’ll be honest, I’ve run into an icky situation a time or two over the last 10 years. And as much as it was not a great experience, I learned a great deal from it.

But at the time, I remember feeling insecure – that my client no longer trusted me. And even though I tried hard to be ultra careful – I seemed to screw up even more on silly things.   Can you relate?

Icky situations could seriously damage your client relationships. If you don’t deal with miscommunications or issues that pop up in your relationships, then you’re doomed to losing that client.

In this video, I share a few tips on how to deal with those icky situations instead. Be professional, take ownership when you should, and COMMUNICATE.

What kind of icky situations have you experienced in your business?  How did you resolve them?

Virtual Assistants Learn How to KEEP Clients

Friday, July 27th, 2012

The most common question I receive from Virtual Assistants all over the globe is ‘how do I find clients?’.  ‘How Do I KEEP Clients?’ comes in as the second most common question.

I know it can be frustrating when you convert a client and look forward to working with them, but then after a project or two, they disappear.  In this video I describe specific steps Virtual Assistants can take to support in KEEPING clients and encouraging a long-lasting relationship.

What one item will put into action with your current clients this week?  Please post your comments below.

Help Biz Owners Make $ While They Sleep … Free Call April 25th

Tuesday, April 17th, 2012

For years I’ve heard business owners say this:

‘I want to make money while I sleep.’

Nothing makes a business owner smile more than when they turn their computer on after a good night’s sleep and see someone, somewhere around the globe, has purchase one of their products or programs.

It’s not always that simple. In fact, business owners often struggle with the technology, the strategy and the options available to them when it comes to equipping their business to make money while they sleep.

When I see a challenge like this, I can’t help but want to be a part of the solution. Would you like to be part of the solution too?

Join me on Wednesday, April 25th as I share ’7 Ways Virtual Assistants Can Help Their Clients Make Money While They Sleep’.

It’s a fr-ee call where I will outline key pieces that Virtual Assistants of all kinds need to know. If you work or want to work with online based business owners, this is a must-attend session.

When I mastered how I to help business owners in these areas, I had no shortage of clients knocking on my virtual door. Within no time, my business grew to where I could no longer accommodate additional clients.

Help your clients make more money and grow their business, and you’ll find yourself in a very rewarding, long-term client relationship (and easily finding new clients when you want to!).

Simply enter your name and email address below and I’ll send you the details on how to join me on April 25th at 12pm Pacific / 3pm Eastern.







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The 8 Step Formula to Building a SOLID Virtual Assistant Business

Friday, March 2nd, 2012

When I started my Virtual Assistant business in 2003, the last thing I was thinking about was the exact system or formula to help me achieve my goals. I was focused on getting clients and making money … nothing more.

But a few years later, when things started to get easier and business was good, I started to reflect back on how I got to where I was. After much thought and reflection I came up with the 8 steps that support the growth of a solid VA business.

I share these steps in video #1 of my brand new FREE 3-part training series at VAFormula.com. This comprehensive video is approximately 30 minutes and is jam packed with great content on both the 8 step formula AND the essential ingredient you must have in order to achieve great success long-term.

Check out the FREE 3-part video training series at www.VAFormula.com. Promise me one thing? That you’ll watch the video, take notes and most of all – TAKE ACTION.

Enjoy!

It’s READY! VA Formula — FREE 3-Part Video Training Series for Virtual Assistants

Tuesday, February 28th, 2012

It is with great excitement (and tremendous pride) that I announce the official launch of the Virtual Assistant Formula – FREE 3-part Video Training SPECIFICALLY for Virtual Assistants.

For weeks I’ve been working hard behind the scenes to create very comprehensive, high-content and high-value training videos to help Virtual Assistants across the globe build long-term, solid and successful businesses with ideal clients.

I’m pleased to say they are officially ready and available for you to watch, at your convenience … but as long as you make me 2 promises.

Promise #1: You take notes, note specific action steps, assign deadlines to those action steps and get moving

Promise #2: You take a moment to leave me your thoughts in the comments section under each video

That’s it!!! … so without any further delay — scoot on over to www.VAFormula.com and sign up to receive your FREE Training!

It feels incredible to offer this to you. It was a huge leap out of my comfort zone but soooooooo worth it!

Enjoy! >>> www.VAFormula.com

Heads Up! Big Announcement Coming Tomorrow!

Monday, February 27th, 2012

I am SUPER excited and can barely wait to share a very special announcement with my VirtuallySuccessful.com community, TOMORROW, Tuesday, February 28th.

It’s something I’ve been working VERY hard on behind the scenes and I’m very proud of it … I think you will be too. (I was super nervous and even a little bit scared when I initially decided I was going to do this. But now that it’s ready, I can’t wait to share it with you!)

It’s comprehensive, it can make a huge difference in your business -IF you embrace it, and it comes from a genuine place in me that wants nothing more than to see you succeed!

Check your inbox tomorrow. If you’re not a member of the Virtually Successful community yet – then why not?? Sign up for the free report to join me and thousands of VAs across the globe.

Virtual Assistants Need An Opt-In Too — FREE Teleclass

Friday, February 10th, 2012

It IS critical for your VA business … if you don’t have one, your marketing efforts are a waste of time!

Perhaps you can relate to this scenario:

You have a Virtual Assistant business. You know marketing is important so you integrate various strategies to connect with potential new clients – networking, attending live training events, connecting via online groups, social media activities and so on.

In everything you do, your website is listed as a way to get more information about you. Same with your phone number and email address.

Your new contacts are not calling you. They’re not emailing you. But your analytics numbers show that people ARE visiting your website.

That’s good news!

Or is it really?

Because while you see the number of people who have visited your website, you have no way of connecting with them. No way of building the relationship. No way of easily following up with them and providing information about the value you offer.

Imagine this scenario.

You do the same as above – engage in various marketing activities, BUT you have an incredibly enticing offer on your website that will be intrigued by, and who will easily provide you with their contact details – namely their name and email address – in exchange for the valuable information.

Because of this incredible item, you develop a list of people who have visited your website and are interested in your business.  You have also created a way to safely follow-up with them, still providing value, and increasing the likelihood that they remember you and develop a stronger relationship with you.  They look forward to the content you provide and they will remember you before anyone else when they, or one of their colleagues needs the expertise you offer.

People thank you for the information you provided, you feel your credibility increase and it becomes easier to build stronger relationships with potential clients.

Which scenario can you most relate to?  Which scenario will most support the growth of your business?

Stop wasting the time and money you’re spending on marketing efforts and start leveraging them instead.

Join me on Friday, February 17th at 111am Pacific / 2pm Eastern for a FREE call – “VAs Need An Opt-In Too … Why Your Marketing Efforts Are a Waste Without One”.

Here’s a sampling of what you will learn on this call:

  • what exactly is an opt-in and how it works (and how it supports your business growth!)
  • top 3 reasons why you must have an opt-in on your website and how you’re missing out right now by not having one
  • 3 keys to creating a solid, enticing opt-in that people will sign up for and look forward to receiving
  • the technology you need to automate the delivery of your opt-in  — create it once and the technology takes care of the rest

and much more.

Start leveraging the time and money you’re spending on your marketing efforts and stop missing out on potential clients!

Enter your name and email address below to join me on Friday, February 17th at 11am Pacific / 2pm Eastern

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Are You Contributing to The Growth Of Your Client’s Business?

Friday, February 3rd, 2012

Think about the tasks that you take care of for your various clients.

Are they supporting the daily maintenance of the business?
OR
Are they supporting the growth of the business?

Maybe it’s a combination of both? Or maybe you’re thinking – what’s the difference?

Today’s video shares more about why you want to be focusing on the tasks that contribute to the growth of your client’s business, what’s this means and more.

Check out video and let me know – which are you supporting? The daily maintenance or the growth? Post your comments below and let me know what action you will take to either change or strengthen your tasks.

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