“Specializing” is the hot word when it comes to the Virtual Assistant industry. 
For the last 2 years we’ve seen the trend of VAs specializing in various areas -
social media, blog design and customization, podcasting and video specialist -
just to name a few. 

What if I told you that online based business owners everywhere are screaming to
find Virtual Assistants who specialize as Publicity Specialists?

It’s true … we talk to business owners all the time and their number one goal
is to build their presence and be regarded as an expert in their own specialty.

Sadly, other than the expensive public relations firms out there …. there is
no one to help them.We want to change this.  We want to help Virtual Assistants who have an
interest in specializing in this area, learn the right skills, strategies and
secrets and then confidently provide these skills their clients (while demanding
higher rates) to support them in generating publicity.

Interested?

By taking this training, you would be one of the very few Virtual Assistants
that specialize in this area.  You’d be in demand, have clients knocking on
your door non stop and comfortably set your price high to demonstrate your
expertise.

The program starts Monday, January 25th and Publicity Expert Diana Ennen will be
leading the training.  Just to show you what’s possible … here’s just a
sampling of the publications that have featured Diana …. would you like to
generate the same kind of attention?

>>I want to learn more about the Publicity Specialist Training!

Do you wish you knew more about how to generate publicity — both for yourself and your clients.

Have you dabbled in it here and there — submitting the odd article or press release, with no serious strategy or model?

Publicity is a critical piece to building a business, yet it’s something that often does not receive the quality attention it needs.  Why?  Because we simply don’t know enough about how to do it properly.  We may hear about a few “must do” strategies from an online expert and we take a stab at implementing the strategy … but really we don’t know what we’re doing. 

Sadly most business owners will seek out the expertise of an expensive Public Relations firm to help them …. only to spend thousands of dollars with little return.

Virtual Assistants CAN help online based business owners build publicity …. IF they know their stuff and know it well.  It’s not enough to just submit articles once in a while. That’s one mistake …

To support both Virtual Assistants and their clients, the team at VirtuallySuccessful.com has invited Publicity Specialist Diana Ennen to join us for a FREE call to share the “Top 7 Publicity Mistakes Virtual Assistants Make“. 

Here are the details:

Date:  Tuesday, January 19th, 2010
Time:  1pm Eastern / 10am Pacific
Duration:  60 minutes

Sign up below to reserve your spot.  We look forward to having you join us!

HotSkillsVATraining.com is super
excited to announce the newest addition to our curriculum!Publicity — one of those things that every business owners but not every business gets. 

Why?   

Because it takes time to  develop, implement and actively work on  … plus very few know how to do it properly.

But … what if YOU, the Publicity Specialist VA could help?  What if you could:

• write and distribute press releases and articles on behalf of your client? 
• prepare an outstanding media kid and proposal? 
• pitch to the media effectively and gain exposure in newspapers, TV and radio?

There are so few VAs who specialize in this area … any VA who can confidently manage these tasks will be an instant magnet to business owners.

We’re putting finishing touches to this program as we speak but we do know it will start on Monday, January 18th and take place on Mondays and Wednesdays.

Visit the link below and let us know if you’re interested and we’ll let you know as soon as registration is open (you may even get a little deal when we do open
registration!).

>> YES I want to be one of the first to hear about the upcoming ‘Publicity Specialist’ program!

The goal for Virtual Assistants is to build a great business, with great clients and great revenue — right?

In some cases, we’re so focussed on attracting new clients and supporting them that we don’t consider that there are clients we should NOT be hiring.

For years, the team here at VirtuallySuccessful.com has spoken with Virtual Assistants about how to attract great clients — essentially, how to decide on a target market and pick the ideal client you would like to work with. It’s our own business so we should be working with the people we love to work with …. right?

Unfortunately so many of us in this great community are choosing to work with the wrong clients … clients who make us miserable, don’t pay the bills, demand too much and ultimately exhaust us.

Knowing how to recognize these ‘wrong’ clients is almost more

important than knowing how to find the right clients!

We want to help Virtual Assistants work with the best clients out there – ones that are respectful, pay their bills, appreciate and ultimately, treat you like a valued member of the team. And to be able to say ‘no thanks’ to the rest.

So how do you know which clients should you NOT hire?

Join Tina and Cindy on Thursday, October 8th as they share:

• What YOU should know about your potential client before you even speak with them
• 5 questions your prospective client must have the answer to before you even consider working with them
• 3 questions you need to ask yourself before you accept a new client
• The top 5 warning flags to watch out for when considering a new client

Sign up for this 60 minute session, for only $27 and you will receive:

• Access to the live call
• Notes
• An MP3 recording of the call

>>Reserve Your Spot

Stop working with the clients who really don’t deserve you and start working with the clients who will respect you, cherish you and appreciate you.

Just in Time Learning for VAs – the skills you need when you need them!

Your client just asked you to help setup a membership site – but you don’t know where to start!

Your client REALLY wants to do video or possibly a podcast and wants your help.

You are tired of having to rely on someone else to do simple website updates for your client – and wish you could do it yourself.

Get instant access to these skills (and many more) when you need them with our new self-study training!

Since October 2007, Hot Skills VA Training has offered a variety of training programs designed to help Virtual Assistants get the ‘hot skills’ that we know clients are eager to pay for.

Until now all of our programs have been offered ‘live’ – so if you missed the date, you would need to wait for the next program to start!

No need to wait anymore… the following
Hot Skills VA Training programs are now available in self-study format!

Self-Study Specialty Skills Training

• Website and Blog Specialist
• Podcasting and Video Specialist
• Membership Specialist

Self-Study Business Building Programs

• 3 Clients in 30 Days Challenge
• Managing Multiple Clients

As soon as you register for any of these programs you will receive instant access to the exclusive member only training area and can dive into your training right away!

Get started now – remember, you have until the end of August to claim your savings.

>> Check it out —
www.HotSkillsVATraining.com

It’s time to reconnect with the community to hold the second Future of Virtual Assistance call to discuss another hot topic.

The conversation around VA Certification has been brewing for years – there have been discussions at VA Conferences, on message boards, within private groups and associations – with no general agreement yet on the subject.

Will a certified VA be more successful than a non-certified VA? Will the business owners we support find value in having a certified VA?

If you’ve been a VA for years, should you consider this? If you’re new to the VA world, is it one more thing to look into?

Listen in and hear with your fellow Virtual Assistants have to say on this topic:

What are your thoughts on this subject? Share them below.

What other hot topics affect the Virtual Assistant industry that you would like to discuss? Let comment below.

Thanks!
Andrea, Tina & Cindy

Could you use a little boost in the right direction? Would you like VA specific support for YOUR own questions and YOUR own circumstance?

After much encouragement from us, and many requests from Virtual Assistants, Cindy Greenway is now offering 1-1 personal coaching support services.

I started working with Cindy over two and a half years ago. The mentoring I’ve received from her is invaluable as I continue to work as a Virtual Assistant and build my business. She has helped me tremendously with focusing on having a ‘Business Mindset’ with my clients. She’s really encouraged me to be proactive in moving forward instead of ‘waiting’ to see what I can help my clients with. She has a great way of pushing me in a positive way so I can achive my goals. Thanks for all your help, Cindy! ~ Rhonda Embry, Virtual Assistant

For years Cindy has supported Virtual Assistants learning new skills and technology,finding new clients and retaining clients. If you’ve been on any calls with Cindy, you’ll know that she is passionate about the VA industry and anything that is associated to it.

Starting July 2nd, Cindy is making more room in her schedule to support a small number of Virtual Assistants who really want to not just reach, but surpass their goals. Want more clients? Looking to explore your business growth options? Wondering if you should specialize or create a multi-va business?

Her no-nonsense approach will help you accountable to your priorities and the growth of your VA business, while managing better balance, all at the same time.

Ready to take your business up a notch (and then some)?

Cindy is offering a 60-minute ‘anything goes’ Business Boosting Session for the very special rate of $97 (regular price for these sessions is $197). She has room for only 9 sessions in her calendar this month – and after those are booked this special offer will be complete.

>> Click here to Claim your Spot

If you want to learn more about Cindy’s monthly programs, click here.

The number one question we receive from Virtual Assistants is "How do I find clients?" and we’re actually tackling that challenge head on in our "3 Clients in 30 Days" Program right now! Finding clients is one part of the puzzle when it comes to building your VA business…. yet it is just as important to make sure that potential clients fit the description of your Ideal Client.

How would you describe your ideal client? Can you tell within the first 10-15 minutes of meeting with a potential client (either by phone or in person) whether they fit the description of your ideal client?

After talking to literally hundreds of business owners looking for a VA, we’ve come up with a set of criteria that allows us to know – within a quick 10-15 minute chat – whether a business owner fits the description of our ideal target market.

So to help you out – we’ve created – tada! The Ideal Client Comparison Chart for you. With the number of potential new clients out there you really should not be working with anyone other than those that you really want to work with!

The point of this chart is to help you quickly identify who is ready to work with you, who is a great match for you and those who aren’t (you know, the ones that give you that ‘pit in your stomach’ feeling.)

Use this tool to help build relationships with the RIGHT kind of clients for you. Enjoy! Click here for PDF.

Got a burning need or desire for a tool you’d like to see created, for the benefit of the Virtual Assistant industry and yourself? Just hit reply to put in your request.

© 2009 Virtually Successful.com. Adapted from the book "Virtually Successful: 8 Simple Ways to Find (and Keep) Clients" by Cindy Greenway. Reproduction permitted with full attribution.

It’s time to reconnect with the community to hold the second Future of Virtual Assistance call to discuss another hot topic.

The conversation around VA Certification has been brewing for years – there have been discussions at VA Conferences, on message boards, within private groups and associations – with no general agreement yet on the subject.

Will a certified VA be more successful than a non-certified VA? Will the business owners we support find value in having a certified VA?

If you’ve been a VA for years, should you consider this? If you’re new to the VA world, is it one more thing to look into?

Sign up below for the call on Tuesday, July 28th at Noon Pacific (3pm Eastern) - we look forward to a juice and sure to be thought-provoking call!

Looking forward to having you join us!

Andrea, Tina & Cindy