It’s time for call #2 of the Get Clients Club … and it’s on a hot topic.

It’s a struggle that we, as an industry need to get a grasp on.

There’s a TON of work available out there.  There are TONS of clients desperately looking for a Virtual Assistant.

And there are too many Virtual Assistants struggling to make the connection with great clients.

Here’s some of the reasons this is happening — Virtual Assistants are:

• using general terms that don’t attract attention
• offering very basic administrative skills (no one looks for a VA to help with word processing)
• insecure about their expertise and communicating how they can help a business owner
• not networking in the right places
• not using words that attract the business owners attention

On Wednesday, February 2nd I’m going to tackle this topic head on. I’m going to share the keys to selecting a target market as well as what you must know about the target market to create a positive connection.

Every one of the calls in the Get Clients Club is edgy … to the point .. will include specific action steps for you to take and move you in the direction to overcome the challenges standing in your way from building a great business and making great money each month.

Check out the Get Clients Club

No matter what you believe … there’s one thing that you must know when it comes to finding clients and building a successful Virtual Assistant business – you must have a target market.

Yes, it’s true that most of the services and expertise a Virtual Assistant offers can benefit many different industries.

When it comes to marketing yourself, attracting the attention of *good* clients and retaining great client, having a target market is key.

A before you even think it to yourself – let’s eliminate a very specific myth.  By selecting a  target market you are NOT limiting yourself or the amount of work and money you can make.

The real truth is that by not targeting a specific market, you are actually limiting  yourself and preventing your business from growing and attracting clients.

This is a major struggle for many business owners — and it certainly is one for Virtual Assistants.

I’ve mentioned before that the #1 question we receive from Virtual Assistants is “How do I find clients?”.

The #1 reason Virtual Assistants are not finding clients is because they haven’t selected a target market.

Here are 5 questions to help you select your target market.  In my book Virtually Successful:  8 Simple Ways for Virtual
Assistants to Find (and Keep) Clients, I dig into this area at a much deeper level.

Answer these questions to help you identify your target market:

1.  What kind of work do you enjoy?
Do you enjoy using implementing new programs to automate tasks?  Or do you prefer providing more creative support such as blog design?  Or maybe you enjoy event management or project management?

2.  Which past role/job did you enjoy the most and why?

If you previously enjoyed working with a specific profession, perhaps you can transfer your understanding and expertise to your VA  business.

3.  How long have they been in business?

Are you interested in working with new business owners who are in ‘start-up’? Or do you prefer working with someone who’s established  and well known in their industry?  Note that this may also depend on your level of expertise.

4.  Who else currently services this market?

I truly believe there is so much work available that competition is really not a concern, however when considering your potential target  market, take a look and see how many others also serve this market.  What do they offer?  How can you stand out?

5.  What kind of support does your target market provide?

It’s so important for a Virtual Assistant to be excited about their client’s business.  If what they do bores you or you don’t believe in them, then it’s not a fit for you.

For example, the financial industry bores me to death … they would not be a good target market for me because I’m not excited about  their business and therefore my best work and enthusiasm would not shine through.  In fact, I’d likely procrastinate because I was not  connected to the work and market.

By answering these questions you will start to narrow the kind of professionals you want to work with and who you will market your business to.

This is a CRITICAL step in connecting with clients and building your business.

I’d like to hear from you … has this information helped you with identifying a target market?  Who is your target market?
Please post your comments below.

I have a question for you …

Are you using your Employee Mindset or your Business Mindset in your Virtual Assistant business?

Are you tired of trying to find (and keep) clients for your virtual assistant business?

Each year thousands of admin professionals leave their employment in search of a better, more flexibility life as a Virtual Assistant.

Once the office is set up, the website is created and the business cards are printed …. then what?

Sadly, the realization and struggle of finding good clients and generating revenue is experienced by too many.

Starting your VA business means more than transferring your great admin skills of years and years over to your own business.

What about making that transition between being an employee, to now a business owner. (trust me … this can make or break you)

What is the most single essential ingredient that you MUST have as a virtual Assistant in order to build long-term relationships with your clients?

Learn more about the 8 Simple Ways for Virtual Assistants to Find (and Keep) Clients.  >>> www.GrowYourVABiz.com

I simply had to share this blog post of Tina’s – you’ll understand why when you watch it.

For years, the biggest question we have received from Virtual Assistants is “How Do I Find Clients?”

While there’s no magic formula … there are several key strategies to finding clients — Tina shares just one of them with  us, as well as a ‘challenge’ to get your butt out the door.

>>> Check out Tina’s video and Add Your Comments

The goal for Virtual Assistants is to build a great business, with great clients and great revenue — right?

In some cases, we’re so focussed on attracting new clients and supporting them that we don’t consider that there are clients we should NOT be hiring.

For years, the team here at VirtuallySuccessful.com has spoken with Virtual Assistants about how to attract great clients — essentially, how to decide on a target market and pick the ideal client you would like to work with. It’s our own business so we should be working with the people we love to work with …. right?

Unfortunately so many of us in this great community are choosing to work with the wrong clients … clients who make us miserable, don’t pay the bills, demand too much and ultimately exhaust us.

Knowing how to recognize these ‘wrong’ clients is almost more

important than knowing how to find the right clients!

We want to help Virtual Assistants work with the best clients out there – ones that are respectful, pay their bills, appreciate and ultimately, treat you like a valued member of the team. And to be able to say ‘no thanks’ to the rest.

So how do you know which clients should you NOT hire?

Join Tina and Cindy on Thursday, October 8th as they share:

• What YOU should know about your potential client before you even speak with them
• 5 questions your prospective client must have the answer to before you even consider working with them
• 3 questions you need to ask yourself before you accept a new client
• The top 5 warning flags to watch out for when considering a new client

Sign up for this 60 minute session, for only $27 and you will receive:

• Access to the live call
• Notes
• An MP3 recording of the call

>>Reserve Your Spot

Stop working with the clients who really don’t deserve you and start working with the clients who will respect you, cherish you and appreciate you.

“How Do I Find Clients” is the #1 question we receive from virtual assistants.
In fact, it’s the whole reason why Cindy wrote her book “Virtually Successful: 8 Simple Ways to Find (and Keep) Clients.”

Are you talking to potential new clients but still not getting hired? There is nothing more frustrating than connecting with a client that you KNOW needs help… and yet they still don’t take the step to actually hire you.

There are numerous reasons why you may or may not be getting hired by these business owners. Some reasons are directly related to the client’s readiness and some reasons are related to the way a VA has (or has not) demonstrated to the client that they really are the perfect person to work with.

It’s so critical that we do everything we can to fully educate ourselves about our potential client and also demonstrate our professionalism to our
potential clients. It’s about Business Mindset …. you must prove to them that you are a professional business owner who understands their business, their needs and how you can help them reach their goals.

We’ve put together a checklist for you, adapted from Cindy’s book … use it to make sure you’re doing everything in your power to eliminate obstacles that may stand in the way of you working with great clients.

>>> Download the “Top 10 Reasons You’re Not Getting Hired”